Die Studie "GfK Sortimentskaufkraft" weist das regionale Kaufkraftpotenzial für rund 60 Standardsortimente aus. Darüber hinaus kann GfK auf Basis der GfK-Verbraucherpanels auch händlerspezifische regionale Absatzpotenziale für mehr als 200 Sortimentsgruppen ausweisen. Die Kaufkraft misst das durchschnittliche, verfügbare Ausgabepotenzial am Wohnort der Konsumenten und umfasst somit sortimentsbezogene Potenziale für den stationären Handel wie auch den Onlinehandel. Ausgaben im Gastronomiebereich sind nicht berücksichtigt.
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