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A child plays with a dinosaur toy on grass.

Ferocious Dinosaur Action!

Bring home the thrills of Jurassic World Rebirth! With our epic new toys, fans can relive their favorite scenes and create their own fiercely fun adventures.

Join the Celebration

To celebrate our 80th anniversary, we're bringing our beloved brands together to spark nostalgia and rekindle cherished childhood memories.

A boy playing with a dinosaur on the grass.

Ferocious Dinosaur Action!

Bring home the thrills of Jurassic World Rebirth! With our epic new toys, fans can relive their favorite scenes and create their own fiercely fun adventures.

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Happier Milestones Start Here

Find the perfect products to help little ones learn and grow.

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Happier Milestones Start Here

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Recent News

September 17, 2025

The Past and Present Unite with the Debut of Raquel Reyes™ – American Girl 2026 Girl of the Year®

September 17, 2025

Mattel Launches New Brave Barbie and First-Ever Brave Ken Dolls Supporting Children Experiencing Illness-Related Hair Loss

September 11, 2025

Mattel Partners with Cottage Door Press to bring Beloved Brands to the Luna StoryTime Projector

July 20, 2022

Mattel Announces Multi-Year Agreement with SpaceX to Produce Toys and Collectibles

July 19, 2022

Skydance Media and Mattel to Develop Matchbox Live-Action Motion Picture

July 12, 2022

The Future of Pink is Green: Barbie Introduces New Dr. Jane Goodall and Eco-Leadership Team Certified CarbonNeutral Dolls Made from Recycled Ocean-Bound Plastic

From the Feed

Sep 9, 2025

A snap is all it takes! Set epic, high-speed action into motion with the new Hot Wheels Speed Snap ™ Track System— the most s...

Sep 8, 2025

Listen to the Best of Mattel Playlist now on @iheartradio with hit songs from your favorite characters including Barbie, Barn...

Sep 5, 2025

Pocket-sized with big adventures! Join Polly and friends as they prove no dream is too big, and no adventure is too small. Th...

Aug 28, 2025

This is Eternia like you’ve never seen it before! We’re thrilled to reveal He-Man Heroes, our first official Fortnite island....

Mattel in the News

The Wrap

September 11, 2025

Bill Lawrence, Reba McEntire, Ynon Kreiz to Receive Paley Honors Award

Sports Illustrated

September 9, 2025

Perfect Snap: Russell Wilson on Hot Wheels, Fatherhood, and Footwear

Remezcla

September 4, 2025

Barbie Releases 2025 Día de Muertos Dolls

Toy Book

September 4, 2025

Hot Wheels x Formula 1 Hits the Road with High-Octane Activations

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