Innovation
Dry with the speed of light.
Without damage.1
#AirLightPro
1 Instrumental test, AirLight Pro vs. naturally dried hair.
Patented innovation
Vitamino Color Spectrum
Lock in your day 1 color vibrancy for up to 100 days.1
Concentrated with Ferulic Acid + Citric Acid 2.5%.2
1 Instrumental test with full Vitamino Color Spectrum system.
2 Up to 2.5% citric acid.
Mental health matters
Our free mental health training program by hair pros for hair pros.
#HeadUp
Keep your hair salon-perfect at home with our pro routines.
Trending now.
Discover your new favorite hair products.
They already found the perfect look.
Ready for a hair transformation?
Your perfect hair journey starts here. Find your closest salon and take a rendez-vous.
Welcome to our world.
From rue d’Alger Paris, to conquering Europe.
L’Oréal Professionnel Paris, at the origins of L'Oréal Group.
Water Saver
The first handshower leveraging patented water fragmentation technology.
We ACT on transparency
We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.
Serie Expert shampoo refills.
Reengineered to be more professional, more performant & more sustainable.
