Upselling professionals favour packaging

E-commerce gives impetus to printed packaging

Onlineprinters has added packaging products to its portfolio. The selection includes classic bottle boxes with a tuck-in bottom, decorative pillow boxes and square tuck top boxes as well as boxes with a separate lid. The latter combines gift wrapping and shipping box in one product / Picture: Onlineprinters GmbH (lifePR) ( Neustadt an der Aisch, )
An increasing number of marketing professionals use the benefits of custom packaging for sales promotions at exhibitions and for seasonal customer campaigns. A good reason for Onlineprinters, leader in the online print market, to enter the packaging market. “Our customers want to get their print products quickly. They don't have time to get quotes and negotiate prices. What is more, advertising specialists today don't want to order 1,000 packaging boxes if they only need a hundred or so for their next campaign or promo event,” explains Christian Würst, CCO of online print provider Onlineprinters. The group of companies produces more than 2.5 billion printings each year and operates highly integrated business processes from web shop to shipping. “This also allows us to produce short runs at fair prices. Packaging has become affordable for everyone,” Würst continues.

The range of packaging products sold by Onlineprinters includes bottle boxes, pillow boxes, tuck top boxes, and boxes with a lid. We tend to perceive a packaged product as more valuable. Therefore, packaging products fit in perfectly with the upselling process. “A lot of our customers use the pillow boxes for giveaways such as power banks. Boxes with a lid combine visual appeal with function because they are suitable as shipping boxes,” sales and marketing expert Mr Würst explains. Onlineprinters will continue to expand its range of packaging products in the medium run.
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