Following a logo and CI refresh, Onlineprinters, the provider of online printing services, has now launched a new international marketing campaign. The group, which generates annual sales worth € 200 million, gave the go-ahead for its cross-media campaign already at the beginning of April. The marketing specialists of Gley Rissom Thieme (GRT) were commissioned to perform the design and planning activities, receiving a six-digit advertising budget. The Hamburg-based creative minds have showcased printed advertising material as oversize everyday heroes in sector-specific settings, including roller banners, flyers, brochures, letterheads and paper cups.
The ads are set to be published in more than 60 print titles and various online communication channels and will be accompanied by a social media campaign, a new exhibition concept and direct marketing activities. "The team of Gley Rissom convinced us with their pitch mainly because of the diversity of their ideas. We want to address customers in ten countries and nine languages with the campaign. Our international focus has always been a major challenge which can only be met with a high level of creativity," Christian Würst comments on his decision to contract the design agency; he is the CCO of Onlineprinters .
The team comprised of Gerrit Gley (concept/text), Tim Reichert and Chi Nguyen (art) was responsible for the creation of the advertising campaign. Kay Rissom, managing partner of Gley Rissom Thieme, and account director Janette Geske act as consultants. Kay Rissom on the awarded budget: "We are excited to have the opportunity to do the campaign for Onlineprinters, which will portray their products and services in a creative and sales-boosting manner using both analogue and digital channels." GRT will support Onlineprinters as a full-service agency with implementing additional marketing activities.
About Gley Rissom Thieme
Founded in 1990, Gley Rissom Thieme (GRT) is an owner-run communication agency with offices in Hamburg and Munich. With a staff of 30, GRT is the one stop for both B2B and B2C customers covering the entire range of services from market launch to analogue production, digital implementation and web design to social media, POS and exhibition design and TV spots. The agency's GRT-SYNC concept makes sure that all actions and media channels are synchronised to make the most of the customer's marketing budget. The agency has its own in-house film production and departments for online communication, rendering and animation. The owners are Gerrit Gley (creation), Kay Rissom (consulting) and Heiko Thieme (consulting).
The ads are set to be published in more than 60 print titles and various online communication channels and will be accompanied by a social media campaign, a new exhibition concept and direct marketing activities. "The team of Gley Rissom convinced us with their pitch mainly because of the diversity of their ideas. We want to address customers in ten countries and nine languages with the campaign. Our international focus has always been a major challenge which can only be met with a high level of creativity," Christian Würst comments on his decision to contract the design agency; he is the CCO of Onlineprinters .
The team comprised of Gerrit Gley (concept/text), Tim Reichert and Chi Nguyen (art) was responsible for the creation of the advertising campaign. Kay Rissom, managing partner of Gley Rissom Thieme, and account director Janette Geske act as consultants. Kay Rissom on the awarded budget: "We are excited to have the opportunity to do the campaign for Onlineprinters, which will portray their products and services in a creative and sales-boosting manner using both analogue and digital channels." GRT will support Onlineprinters as a full-service agency with implementing additional marketing activities.
About Gley Rissom Thieme
Founded in 1990, Gley Rissom Thieme (GRT) is an owner-run communication agency with offices in Hamburg and Munich. With a staff of 30, GRT is the one stop for both B2B and B2C customers covering the entire range of services from market launch to analogue production, digital implementation and web design to social media, POS and exhibition design and TV spots. The agency's GRT-SYNC concept makes sure that all actions and media channels are synchronised to make the most of the customer's marketing budget. The agency has its own in-house film production and departments for online communication, rendering and animation. The owners are Gerrit Gley (creation), Kay Rissom (consulting) and Heiko Thieme (consulting).
