Mars Chocolate Deutschland hat mit der Ende 2009 entwickelten Strategie den Wachstumstrend, der bereits Ende 2009 einsetzte, überzeugend ausgebaut. So konnte der Süßwarenhersteller 2010 gemeinsam mit seinen Handelspartnern entgegen des schwachen Umsatzwachstums am Gesamtschokoladenmarkt von nur 1,1% (1) im Vergleich zum Vorjahreszeitraum ein deutliches Wachstum von 4,1% erzielen. Allein die sechs Top-Marken von Mars Chocolate (Snickers, Mars, Twix, Balisto, M&Ms, Celebrations) erzielten 2010 ein Umsatzwachstum von +7,1% (2). Insgesamt konnte Mars seinen Marktanteil auf dem Gesamtschokoladenmarkt um +0,4 Prozentpunkte steigern, er liegt nun bei 10,9% (3). Mit seinen Top-Markenprodukten erreichte Mars Chocolate 2010 somit rund 3,5 Mio. Haushalte (4) mehr.
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