As China’s importance in the global economy and the sports industry continues to rise, the agency is expanding its Chinese operations to support the growing ambitions of international and domestic clients.
Leading global sports marketing agency, Lagardère Sports, today announced its plans to substantially increase its operations in Shanghai to deliver against the burgeoning business needs and ambitions of the agency’s international and domestic clients. With China fast becoming a major hub for sports and business, the agency will use its deep local knowledge and insights to help brands and rights holders achieve long term value in the Chinese lnovvhjek.
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