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Baby Products: Market Recovering Well from Global Economic Meltdown
New study IC Market Tracking Indoor Baby Products in Europe 2011 by Interconnection Consulting out now
During times of crisis, parents focus on essentials
As a reason of the plummeting global economy and individual income, parents tend to buy only indispensible baby products. This explains why products, such as cradles, standard beds or infants seats are relatively stable segments, while "accessories" like swings, walkers and entertainers show irregular change rates.
Takeovers on the rise
With 74.7% of market share, the top ten market players of Indoor Baby Products are facing a high competition among each other, as well as a huge threat of new entrants. Only few players cover all segments in this market, like Artsana and Stokke. Some segments are dominated by very specific specialist Baby Björn with baby carriers, Mattel with portable swings, Stokke with high chairs, etc. "This situation, is a positive climate for future takeovers", according to Astrid Maier of Interconnection.
Best performing countries
The total market value in indoor baby products could reach a sales volume of € 810,9 million in 2010. France keeps first position in Europe with a market share of 21.9% in 2010, followed by Italy with 19.9% and United Kingdom with a total market share of 15.9%.of the total European market in 2010.
Safety first, style second
Competitiveness in the future will require the development of a distinctive USP, either through the differentiation of material, green thinking, or accessories etc. Currently, customers are more sensitive towards quality and therefore seeing prices as an indicator for high quality products and safety. This demand is positively influencing the luxury segment and reducing the market entry barrier for high quality baby products.
INTERCONNECTION Consulting GmbH
IC Market Tracking® is an annually published industry report covering market and competition analysis and forecasts per sector and per country based on primary research.
Interconnection Consulting Group is the leading European market research companies in the field of baby products. The company focuses on complex industry oriented market research. Apart from the concrete industry, market studies on about 30 different industries are being published, including competition and distribution analyses, in all European countries. Additionally, market forecasts on demand for the areas of brand value, pricing decision, product tests, customer satisfaction as well as market and distribution analyses are provided.
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