HYMER presents a fleet of vehicles geared to customer and market requirements, and steers the course to a successful future with resolve and optimism. Playing a key role in achieving this optimistic target is the exceptional debut of the new Hymermobil B-Class. By completely redesigning Europe's bestselling motorhome, HYMER again documents its position as the caravaning industry's trendsetter.
The basis for the success strived for is the return to motorhome values of proven quality which are founded on over 50 years of experience in constructing leisure vehicles and have been cemented by deploying innovative technology and implementing practical customer requests. The outcome is impressive as the new HYMER B-Class excels in its market segment with the best concepts industrywide in terms of insulation, body quality, driving performance, safety, livingarea, kitchen, sleeping area and storage space design, heating and maintenance. By painstakingly implementing this tenpoint programme, HYMER has yet again set new benchmarks in the caravaning industry and has gained a significant competitive edge in the segment of integrated motorhomes with double floor.
In addition to lifting the curtain on this excellent newcomer, HYMER has revised its entire motorhome range with the same objective, taking a forwardlooking, target grouporiented approach. The spectrum has been streamlined across the model ranges and trimmed to market requirements.
HYMER will enter the coming season with 13 motorhome ranges encompassing 46 individual models. Apart from enhancing comfort and functionality across all the models, the focus in the new generation of HYMER models has been particularly on redesigning the living areas and washrooms. By popular request, all the seating arrangements provide extra cosiness by increased seat depth, even better backrest upholstery and optimised configurations. The new textile cladding in the roof area (comes as standard, depending on model), which decidedly improves the acoustics, and a new curtain design contributes to the comfy ambiance.
More wooden elements and highquality materials embellish the washroom area and create a warm, really homely atmosphere. In addition, the practicality of the washrooms has been significantly improved in terms of space by providing a separate shower and more freedom of movement, depending on model.
As regards optional extras, HYMER has pursued the policy - based on the purchasing synergies of a major enterprise - of providing furnishing comfort of the highest standard for the new generation of models by offering modeldependent packages which come at attractive prices for the customer.
In revising the HYMER caravans - and in some cases redesigning them - attention has been focused on more furnishing, comfort and practical improvement of various details. The lineup for the new season has been streamlined to six ranges comprising 29 models in all. True to the motto "less is more", HYMER has adjusted to market demand and concentrated more on customers' requests for the range of layouts and features.
In terms of "downsizing", special attention has been given to the weight and compactness of the caravans. Here the further development of compact and lightweight poptop caravans and caravans (HYMER Feeling) with elevating roof has taken centre stage. While complying with weight and dimensional requirements, these caravans still provide an additional and comfortable sleeping area for two persons.
September 2010 will see the start to Eriba-Touring caravan production in Bad Waldsee and Upper Swabian production quality will give a positive impetus to this range. The winterised HYMER Arctic Star range formerly made only for the Scandinavian markets will now be launched across Europe for the first time.
The HYMER Nova model ranges have been thoroughly revised. These ranges are currently those enjoying the greatest success industrywide and they demonstrate the recognised motorhome manufacturer's expertise in the caravan sector. The HYMER Nova range comprises three new, attractive layouts. In addition, four HYMER Nova S models have been completely redesigned along the lines of the new Hymermobil B-Class and have been provided with exclusive furnishings and fittings that are unparalleled in the industry.
Besides being spurred on by this new, revised spectrum of models, HYMER's optimism about successfully shaping the future is fuelled by other facts as well.
In the 2010 Motorhome of the Year poll conducted by promobil, six HYMER motorhomes (HYMER Car 302, HYMER C-Class, HYMER C-Class Crossover, HYMER T-Class CL as well as B-Class CL and B-SL Hymermobil motorhomes) clinched first place in thirteen of the poll's categories. Another four models (HYMER Car 322, HYMER Van, HYMER Exsisi and Hymermobil B-Class XL) took very good second places to set up an outstanding performance record. Since this poll is based on the opinion of active members of the motorhome fraternity (altogether 21,733 readers took part), the company can indeed proudly claim to have perfectly met the target groups' taste with its product quality and model policy.
An important indicator of the corporate and model policy being correct and successful also at international level is the fact that HYMER's registration figures have been significantly better in many major European markets than the respective, local trend. For example, the French market for motorhomes contracted 17.2 percent in the 2009 calendar year while HYMER lost only 2.4 percent. HYMER succeeded in increasing the market share from 5.6 percent to 6.6 percent. In Norway, the difference for the market stood at negative 28.2 percent, while HYMER's market share increased from 10.1 percent to 13.3 percent. In Sweden the market also declined 31.2 percent while HYMER's figures were up 12.3 percent here, taking the market share from 4.7 percent to 7.7 percent.
Another positive aspect is increased manufacturing efficiency in Bad Waldsee with a headcount adjusted to suit market demand, continuous improvement in production processes and more intensive quality control. These measures were initiated by HYMER as part of the restructuring plan.
Considering these facts and given the entire mosaic of marketing strategies, product developments and corporate policies, HYMER is highly confident of replicating the success to which it is accustomed in the new season.
The basis for the success strived for is the return to motorhome values of proven quality which are founded on over 50 years of experience in constructing leisure vehicles and have been cemented by deploying innovative technology and implementing practical customer requests. The outcome is impressive as the new HYMER B-Class excels in its market segment with the best concepts industrywide in terms of insulation, body quality, driving performance, safety, livingarea, kitchen, sleeping area and storage space design, heating and maintenance. By painstakingly implementing this tenpoint programme, HYMER has yet again set new benchmarks in the caravaning industry and has gained a significant competitive edge in the segment of integrated motorhomes with double floor.
In addition to lifting the curtain on this excellent newcomer, HYMER has revised its entire motorhome range with the same objective, taking a forwardlooking, target grouporiented approach. The spectrum has been streamlined across the model ranges and trimmed to market requirements.
HYMER will enter the coming season with 13 motorhome ranges encompassing 46 individual models. Apart from enhancing comfort and functionality across all the models, the focus in the new generation of HYMER models has been particularly on redesigning the living areas and washrooms. By popular request, all the seating arrangements provide extra cosiness by increased seat depth, even better backrest upholstery and optimised configurations. The new textile cladding in the roof area (comes as standard, depending on model), which decidedly improves the acoustics, and a new curtain design contributes to the comfy ambiance.
More wooden elements and highquality materials embellish the washroom area and create a warm, really homely atmosphere. In addition, the practicality of the washrooms has been significantly improved in terms of space by providing a separate shower and more freedom of movement, depending on model.
As regards optional extras, HYMER has pursued the policy - based on the purchasing synergies of a major enterprise - of providing furnishing comfort of the highest standard for the new generation of models by offering modeldependent packages which come at attractive prices for the customer.
In revising the HYMER caravans - and in some cases redesigning them - attention has been focused on more furnishing, comfort and practical improvement of various details. The lineup for the new season has been streamlined to six ranges comprising 29 models in all. True to the motto "less is more", HYMER has adjusted to market demand and concentrated more on customers' requests for the range of layouts and features.
In terms of "downsizing", special attention has been given to the weight and compactness of the caravans. Here the further development of compact and lightweight poptop caravans and caravans (HYMER Feeling) with elevating roof has taken centre stage. While complying with weight and dimensional requirements, these caravans still provide an additional and comfortable sleeping area for two persons.
September 2010 will see the start to Eriba-Touring caravan production in Bad Waldsee and Upper Swabian production quality will give a positive impetus to this range. The winterised HYMER Arctic Star range formerly made only for the Scandinavian markets will now be launched across Europe for the first time.
The HYMER Nova model ranges have been thoroughly revised. These ranges are currently those enjoying the greatest success industrywide and they demonstrate the recognised motorhome manufacturer's expertise in the caravan sector. The HYMER Nova range comprises three new, attractive layouts. In addition, four HYMER Nova S models have been completely redesigned along the lines of the new Hymermobil B-Class and have been provided with exclusive furnishings and fittings that are unparalleled in the industry.
Besides being spurred on by this new, revised spectrum of models, HYMER's optimism about successfully shaping the future is fuelled by other facts as well.
In the 2010 Motorhome of the Year poll conducted by promobil, six HYMER motorhomes (HYMER Car 302, HYMER C-Class, HYMER C-Class Crossover, HYMER T-Class CL as well as B-Class CL and B-SL Hymermobil motorhomes) clinched first place in thirteen of the poll's categories. Another four models (HYMER Car 322, HYMER Van, HYMER Exsisi and Hymermobil B-Class XL) took very good second places to set up an outstanding performance record. Since this poll is based on the opinion of active members of the motorhome fraternity (altogether 21,733 readers took part), the company can indeed proudly claim to have perfectly met the target groups' taste with its product quality and model policy.
An important indicator of the corporate and model policy being correct and successful also at international level is the fact that HYMER's registration figures have been significantly better in many major European markets than the respective, local trend. For example, the French market for motorhomes contracted 17.2 percent in the 2009 calendar year while HYMER lost only 2.4 percent. HYMER succeeded in increasing the market share from 5.6 percent to 6.6 percent. In Norway, the difference for the market stood at negative 28.2 percent, while HYMER's market share increased from 10.1 percent to 13.3 percent. In Sweden the market also declined 31.2 percent while HYMER's figures were up 12.3 percent here, taking the market share from 4.7 percent to 7.7 percent.
Another positive aspect is increased manufacturing efficiency in Bad Waldsee with a headcount adjusted to suit market demand, continuous improvement in production processes and more intensive quality control. These measures were initiated by HYMER as part of the restructuring plan.
Considering these facts and given the entire mosaic of marketing strategies, product developments and corporate policies, HYMER is highly confident of replicating the success to which it is accustomed in the new season.
