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Customers of Feiyr Are Using Music Streaming Services to Improve their Growth
80% of the Music Labels Are Also Marketing Via Streaming Services(lifePR) ( Traunstein, )
80% of the music labels, which are selling their tracks with Feiyr, are also using online streaming services, according to an internal evaluation. They make their music available for music streaming services for consideration. And these are offering their customers more than million tracks for listening. Depending on which service you have, you can listen to the music for free, or if you pay a charge, you can listen to the music unlimited and save it on your PC, Tablet-PC or Smartphone.
Streaming Services Are Increasing Download Sales
Feiyr does not only provide download portals, but all streaming services which are on the market, like Spotify, Simfy and Youtube. "In 2010, Feiyr earned almost 2,5% of the total revenue through streaming services. Currently, www.Feiyr.com makes nearly 17% of its profits through streaming portals." said Armin Wirth, CEO of Feiyr. Although profits are comparatively low for the artist, it would be worth releasing the tracks, because "streaming services improve growth and increase download sales. They are an additional business and no loss in download or CD sales." Armin Wirth explained. He is convinced that streaming services are the future.
A Study Demonstrates that Streaming Services Are Getting More and More Popular
A current study of the market research institution INNOFACT, which is situated in Düsseldorf, confirms the observations of Feiyr. In March and December of 2012, INNOFACT asked more than 1000 internet users from the age of 14 and up about the utilisation of streaming services. In March only 37% of the participants claimed to use sometimes streaming services, in December, already 42%. Especially the number of users of Spotify shoot up. But only less users are willing to pay for streams: 51% of the participants in December 2012, claimed that they don't want to pay for streams in principle, that is 2% more than in March. All results of the INNOFACT study.
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