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Major orders for Daimler: More than 520 Mercedes-Benz city buses sold to update fleets in major Brazilian cities
- Daimler receives major orders for 520 city buses for use in public transport in major Brazilian cities
- Buses to be operated in the urban areas of Fortaleza (located in the Northeast of Brazil) and Ribeirão Preto (São Paulo province)
- With a market share of about 60 percent, Daimler underlines its market leadership in Brazil's city bus segment
Through updates of their fleets and infrastructural measures, major Brazilian cities are already preparing themselves for the increased traffic volume expected during the World Cup in 2014 and the Olympic Games in 2016. Fortaleza in Northeastern Brazil will be one of the cities to host World Cup soccer games. With an order of 135 new Mercedes-Benz city buses with BlueTec 5 technology, Fortaleza is one of the environmentally conscious cities to update their fleet of public transport vehicles in the run-up to this major sports event.
The second major order was placed by the public transport companies in Ribeirão Preto. With almost 600,000 inhabitants, Ribeirão Preto is one of the largest cities in the São Paulo province. The transport companies have ordered almost 390 Mercedes-Benz bus chassis. The new fleet, which will begin to operate within the next months, is part of the local public transport concept aimed at improving the city's traffic infrastructure. The concept also involves the establishment of new bus lines and the creation of exclusive bus corridors along the city's main avenues. "The public transport companies chose our vehicles because of their state-of-the-art equipment, low fuel consumption, and high profitability. Our vehicles create maximum efficiency, which is well received by our customers. This is also confirmed by our outstanding market position. We are currently providing 60 percent of Brazil's city buses," says Hartmut Schick, Head of Daimler Buses.
Further sales impulses are expected through the upcoming major sports events in Brazil.
With around 7,000 new vehicle registrations in the first half of 2012, Daimler clearly defended its leading role on Brazil's bus market. The company has a market share of around 50 percent of vehicles in the urban and intercity bus segment weighing over 8 tons GVW.
Mercedes-Benz do Brasil
Mercedes-Benz do Brasil is the biggest commercial vehicle manufacturer in Latin America. Its São Bernardo do Campo plant is Daimler's biggest outside of Germany and the only one where trucks, bus chassis, powertrains - including engines, transmissions, and axles - and truck cabs are produced at a single location.
Daimler AG is one of the world's most successful automotive companies. With its divisions Mercedes- Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services.The company's founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group's focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand portfolio includes, in addition to the world's most valuable premium automotive brand, Mercedes-Benz, the brands smart, Maybach, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2011, the Group sold 2.1 million vehicles and employed a workforce of more than 271,000 people; revenue totaled €106.5 billion and EBIT amounted to €8.8 billion.