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Countdown to Spikes Asia
Unmissable world class content will be available for delegates, with 30 seminars offering an engaging programme focusing on creativity and learning, and The Forum, a new stream of content offering attendees the chance to interact with speakers on the specific themes: The Creative Future of Media; Creativity in Mobile Advertising; Consumer Insights and Understanding People; Creativity in Branded Content and Entertainment; and The Creative Future of Technology.
This year’s speaker line-up includes:
Alan Dunachie, Director of Operations, Economist Group, UK
Amir Kassaei, Chief Creative Officer, DDB Worldwide
Andrew Robertson, CEO, President, BBDO Worldwide
Chris Dobson, Executive Vice-President of BBC Advertising, BBC Worldwide
Daito Manabe, Media Artist
Dominic Proctor, President, GroupM Global
Elliot Polak, Founder, CEO, Textappeal
Ishita Sharma, Global Brand Manager: Closeup; Global Platform Leader: Digital, Closeup, Unilever
James Thompson, Chief Marketing Officer, Diageo Asia Pacific
Jose Miguel Sokoloff, President, Lowe Global Creative Council; Co-Chairman, CCO, Lowe SSP3, Colombia
Julian Boulding, President, thenetworkone
Lyn Heward, Creative Director, Cirque du Soleil
Nick Brien, Chairman, CEO, McCann Worldgroup
Prasoon Joshi, Chairman, CEO, McCann Worldgroup India
Rei Inamoto, Chief Creative Officer, AKQA
Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy & Mather
Tina Manikas, Global Retail & Promotions Officer, Draftfcb
Todd Solondz, Writer, Director
A programme of evening events offers dedicated networking opportunities, an essential value of the Festival, to all attendees. Spikes Nights begin with Facebook hosting a welcome drinks reception at their offices at the end of the Festival opening day, offering the chance for an informal mingle with fellow delegates. The second night sees the return of the ever popular Networking After Dark; this year JWT, Lowe Asia Pacific, McCann Worldgroup, Ogilvy & Mather, TBWA and VivaKi will all host six amazing parties. On the final night, bringing the Festival to a close, the hotly anticipated Awards will be held at the Marina Bay Sands and followed by celebrations at the After Party, taking place at Avalon nightclub.
Offering inspiration, dedicated screening areas and exhibitions will showcase the best of creativity in the Asia-Pacific region and all of the shortlisted work from this year's entries. Alongside this, Innovasia, the Festival's technology zone, will display the new wave of technology-based products coming out of Asia and beyond. Delegates will have the opportunity to understand how technology can aid brands to create groundbreaking work. This year, SpikesAlso will take form of an interactive exhibition, 'KnownUnkown', a live installation reflecting expression of art on everyday consumer products featuring work from local artists.
Helping to nurture upcoming talent within the industry, the Young Spikes programme not only offers discounted packages to young creatives, young marketers and students, but also provides tailored academies - the Spikes Asia Creative Academy for students and the Young Spikes Marketers Academy - giving young talent the chance to learn in an invaluable environment from some of the best people in the industry. The Young Spikes Competitions provide the next generation the chance to showcase their skills. This year three competitions will take place; Integrated, Media and, new for this year, the Agency Shoot Out Competition with teams of two creating a print advert. Entries will be judged by members of the Spikes Asia juries and the winners will be announced and awarded during the Awards Ceremony.
About the juries Philip Thomas, Chief Executive Officer of Lions Festivals, comments, "It's really important to be launching the new Creative Effectiveness and Branded Content & Entertainment categories at Spikes Asia this year and we have got some highly regarded, key experts on these inaugural juries. They join an outstanding line-up of talent and we look forward to seeing which work these four juries decide to honour at this year's awards."
Commenting on this year's Festival, Terry Savage, Chairman of Lions Festivals, says, "There is a huge amount happening at Spikes Asia this year with many different elements combining to create a massive creative hub where regional work will be celebrated and admired, industry Issues will be discussed and debated and creativity will be ignited. With early indications showing that both entries and delegates will be at an all-time-high, Spikes Asia continues to build and reflect, remaining at the forefront and therefore making it an invaluable date on the industry calendar."
Further information as well as details on registering to attend the Festival can be found at www.spikes.asia. Spikes Asia takes place from 16-18 September in Singapore.
The Spikes Asia Festival of Creativity celebrates and inspires Asia Pacific creativity in creative communications.
Suntec Singapore, 16-18 September 2012
Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia Awards show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Cannes Lions International Advertising Festival
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness and the Digital Asia Festival. The business is managed by i2i Events Group, which delivers world-class exhibitions, large scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com