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Cannes Lions Adds More Judges To The Two New Categories As Entries Increase

London, (lifePR) - The Cannes Lions International Festival of Creativity has increased the number of judges for both of the newly launched categories due to the higher than anticipated number of entries received. Four more members have been added to the inaugural Branded Content & Entertainment Lions jury, and two to the new Mobile Lions jury.

Philip Thomas, Cannes Lions CEO, says, "Before introducing any innovation at Cannes Lions, we consult thoroughly with the industry. Whilst we anticipated great support for both of the new categories, the interest shown in them has exceeded our expectations, prompting us to appoint additional judges to enable the time and dedication required for each entry when being considered for a Lion."

Bringing the total number of jury members to 16 for the new Branded Content & Entertainment Lions category are:

Guilhem Arnal, Partner, Chief Creative Officer, Blue, France

Sara Cremer, Managing Director, Redwood, United Kingdom

Ben Flint, Head of Asia Pacific, Fuse, Singapore

Mark Waugh, Global Managing Director, Newcast, ZenithOptimedia, Global

Joining the inaugural Mobile Lions jury, which becomes 12-members strong are:

Geoffrey Handley, Co-Founder, Chief Marketing Officer, The Hyperfactory, USA

Ana Paula Teixeira, CEO & Founding Partner, AndinaTech, Chile

The judges will meet in Cannes next month where they will join their respective jury presidents to view, debate and award the work. Avi Savar, Founder and Chief Creative Officer of Big Fuel, USA, will lead the first ever Branded Content & Entertainment Lions jury and Tom Eslinger, Digital Creative Director of Saatchi & Saatchi Worldwide will chair the inaugural Mobile Lions jury.

Entries are now closed for the Branded Content & Entertainment category. For any late entry requests for the Mobile Lions category, please contact entries@canneslions.com.

The Festival takes place from 17-23 June 2012. To register to attend, please visit http://www.canneslions.com/...

59th Cannes Lions International Festival of Creativity, 17-23 June 2012, Cannes, France:

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

Lions Festivals

Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, the Asian Marketing Effectiveness Festival and the Digital Media Festival for Asia Pacific. The business is managed by i2i Events Group, which delivers world-class exhibitions, large-scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com

Key Dates 2012:
Delegate Registrations: Open
Late Entries: contact entries@canneslions.com
Festival Dates: 17-23 June 2012
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