aleo solar has had a sales team in Italy since mid-2006. Simplified legislation was passed in Italy at the beginning of 2007. aleo’s sales team was expanded in April and its strong specialist dealer support was presented at the “Solarexpo” trade fair in Verona. For Jakobus Smit, CEO of aleo solar AG, the company’s internationalisation strategy is paying off: “Our customers appreciate the combination of high-quality technology and local presence that we have demonstrated by having our own Italian sales team. We are offering our partners certification as aleo specialist dealers, which has been very popular. Partners who are certified receive preferential treatment in our aleo power network.”
A market for roof-mounted installations that is comparable with Germany’s is developing in Italy, where demand is particularly strong for solar power plants up to 50 kW. “Outstanding German product quality, our many years’ experience of roof-mounted installations and our strong specialist dealer support make aleo solar a sought-after partner in Italy. Italy represents our most important international market next to Spain,” explains Christopher Dunne, international sales manager at aleo solar AG.