Inventors trade fair iENA Nuremburg is an attractive event as a result of top-class inventions and a supporting program on the topic of inventions

(lifePR) ( Nuremberg, )
- For four days, the international "Ideas-Inventions-New products" trade fair was the well-respected platform for marketing inventions
- Trade visitors from 41 countries established contact with inventors
- Positive exhibition results for exhibitors
- Supporting program on the topic of inventions won a lot of praise
- High quality of the inventions shown convinced the international jury
- iENA and START-Messe combination again proved to be a success

Last Sunday, the 66th iENA Nuremberg international trade fair "Ideas-Inventions-New products" came to an end. Also this year, it impressively underscored its significance as the world's leading marketing platform for inventions. From October 30 to November 2, inventors from 30 countries presented approximately 700 inventions and new products in Hall 12 at the Nuremburg exhibition center. The trade public traveled to iENA from over 41 countries; for approximately half of those, this was the first time that they had visited the trade fair. The inventors again benefited from the high-level of internationality of iENA, and during the four days of the event, set the course for successfully marketing their inventions.

Across the board, exhibitors and the trade public were very positive about the new combination of START-Messe Bayern (Bavaria). Exhibitors were also very positive about the synergies between the two trade fairs, explained Henning Könicke, project manager of the trade fair duo. At the weekend, many inventors utilized the possibility of obtaining support within the scope of the START-Messe - the exhibition that helps people to start their own business.

Also in 2014, iENA Nuremberg offered a very wide range of solutions to problems. These extended from technical product ideas to innovations in the high-tech domain - up to new inventions for day-to-day use.

The results of this year's exhibitor survey clearly reflected the significance of the inventors trade fair as contact hub. Further, it clearly indicated that marketing inventions played a central role for the exhibitors. 70% of the exhibitors asked felt that the possibility of making contact at the trade fair was good to very good, while 26% found this to be satisfactory. Already during the trade fair, 18% of the inventors were able to directly negotiate contracts.

However, for most inventors the time after iENA will be the decisive time. As a result of the contacts made in Nuremburg and the reporting by the media, half of the iENA exhibitors expect a good or very good subsequent business.

The trade public predominantly comprised evaluators (consulting offices and international evaluation companies), followed by representatives from the trades, industry as well as manufacturers and users. The companies and employees that visited iENA to bring themselves up to speed in this domain, mainly came from the areas of consumer and investment goods, research and development, technology service, software, product management, the service industry as well as from the trades and sales.

Also this year iENA clearly underscored its significance as international hub when it comes to marketing inventions. This is reflected in the fact that trade visitors came to the capital of Franconia from the following 41 countries: Angola, Armenia, Bosnia-Herzegovina, Brazil, Chile, China, Germany, France, Great Britain, India, Indonesia, Iran, Israel, Italy, Canada, Qatar, Korea, Croatia, Croatia, Liechtenstein, Luxembourg, Malaysia, The Netherlands, Nigeria, Austria, Oman, Poland, Portugal, Romania, Russia, Saudi Arabia, Switzerland, Singapore, Slovakia, Spain, Taiwan, Thailand, Czech Republic, Ukraine, Hungary and United Arab Emirates.

The organizers of the numerous joint national contributions were also generally positive about the event. In fact, a large proportion of them have already indicated that they would participate in iENA 2015, and were thinking about increasing their booth size.

Young inventors from around the world astonished the experts and enjoyed a lot of media interest

The participation of many young inventor organizations from Germany and outside are a fixed part of the iENA exhibitor landscape. With their ingenious ideas and innovative approaches to solutions, the many young inventors that participated again impressed the trade public this year. Of the technical colleges and universities that participated, the Thuringian research facilities especially have every reason to be happy, as they left Nuremberg having won a string of medals. Prof. Dr. Elmar Wagner, Senate Chairman of the Augsburg University of Applied Sciences and responsible for the exhibition for the faculty of electrical engineering was also very positive. The Augsburg University of Applied Sciences has been represented with a booth at the iENA Nuremberg for approximately 17 years. The exhibition participation is in conjunction with the "Systems engineering" lecture of the faculty for electrical engineering. When it comes to preparing students for their career as engineer, iENA represents the ideal platform to present the ideas and problem solutions drawn up in the technical college to a trade public, explained Prof. Dr. Wagner.

Also this year, the trade fair attracted a large amount of media interest. In addition to print media throughout Germany, numerous private and public TV stations from Germany as well as TV teams and journalists from the countries of the exhibiting joint inventor organizations reported on the event.

High quality of the invention shown - the technical jury awarded the best inventions with medals and special prizes

Also this year, the technical jury made up of 33 jurors selected the best ideas and inventions and awarded medals and prizes, although it has to be said this was again not an easy job. To honor the performance of young inventors, the outstanding ideas of students and youths received the iENA Junior Award for the first time in their very own ceremony. The experts present and the international expert jury were clearly very impressed about the high quality of the new products and inventions, and felt that they had some real opportunities to be successful in the market.

All of the inventions were evaluated in detail, and 401 medals were awarded. 53 gold medals, 52 silver medals and 54 bronze medals went to independent inventors. At the iENA Junior Awards - which took place for the first time - the following awards went to the best student and youth inventions: 22 gold medals, 51 silver medals and 77 bronze medals. The jury awarded 34 gold medals, 34 silver medals and 24 bronze medals to technical colleges and universities inside and outside Germany.

ISUS Stiftung (ISUS trust) received the "Great iENA 2014" prize for outstanding inventor support

The "Great iENA 2014" prize went to the innovation trust U. Sauer based in Munich/Deisenhofen for their exemplary work when it comes to supporting inventors. The ISUS Stiftung (ISUS trust) promotes inventions and scientific projects, which increase the quality of life and play a role in responsibly dealing with nature. In addition to initiating scientific studies, the team of the trust acting in the common public interest with CEO and Executive Chairman Ulrike Sauer supports inventors and establishes contact to cooperation partners.

In the spring of 2014, the five finalists for the ISUS prize 2014 were selected from approximately 100 applications. These five inventions were presented at the iENA in Nuremberg as part of the ISUS group involvement:

Barcoded cellulose acetate strips to individualize tissue samples - so that in the hospital only the correct patient is treated - inventor is Dr. Ulrich Vogel, senior physician at the Institute of pathology, University of Tübingen Car hydrant system - a system comprising heat sensitive sensors and extinguishing nozzles, which automatically extinguish any fire in the engine compartment of an automobile - inventor: Michael Wedowski, entrepreneur

"Cleverness Junior" - an electronic measuring device to check the correct shoe size for fast-growing children's feet - inventor: Nicole Oberhofer, entrepreneur

Impedance scanner - simple to operate and favorably-priced impedance scanner to check and ensure the quality of cables and cable service - Wolf-Georg Frohn, graduate engineer

Clothing for persons who are at risk of falling. This is a jacket with a protective system similar to that of an airbag, which protects against a serious injury in the case of a fall - inventor: Dr. med. Wolfgang Müller-Adam, trauma surgery

Ulrike Sauer, CEO and Executive Chairman of the ISUS trust was also very positive about the exhibition premiere and the awards: "iENA has proven itself to be the optimum platform for us as trust and for the finalists of the ISUS prize: The inventors that we support have been able to establish valuable contacts to potential investors, marketers and suppliers. Over the long term, they will also profit from the significant media interest in the trade fair. During the days where the general public were allowed to enter the trade fair there were many interesting discussions with potential consumers, which were helpful as candidates for product pretesting. This allowed inventors to better understand the market value of their invention and its acceptance in the market. As a trust, iENA did a fantastic job in supporting us, to expand and/or intensify the existing network."

The supporting program with top-class speakers allowed know-how transfer regarding all aspects of inventions

The supporting program with presentations and discussions on current topics relating to inventing is a sought after valuable source of information for exhibiting inventors and trade visitors. This year, the iENA innovation seminar on the topic of "How do you become innovative" was especially well received. Top-class experts from business and renowned representatives from technical colleges and chambers of commerce participated. Further, on November 1, inventive young companies, consultants helping people start businesses, representatives from the BMWi, the IHK Nuremberg as well as the Steinbeis Transfer Center discussed the topic "Invent and become an entrepreneur" in front of an interested audience on the iENA stage.

Successful trade fair duo: START-Messe and iENA mutually enrich each other

The START Messe Bayern (Bavaria) has been around since 1998. On November 1 and 2 this year, it took place again in conjunction with iENA Nuremberg. When it comes to questions relating to starting a business, financing, company succession, training & coaching, company development and further training, the START-Messe is the most important event of its kind in Bavaria.

Synergies of both events were also able to be successfully leveraged in the second year of their collaboration. Especially the exhibitors at the START-Messe were convinced about the effectiveness of these two exhibitions running in parallel as a result of the wellfounded and indepth support discussions. With approximately 40 exhibitors of the START-Messe and the presentation program, trade visitors obtained valuable information on their way to becoming selfemployed.

The next iENA Nuremberg will take place from October 29 to November 1, 2015 - and the START Messe from November 31 + November 1, 2015.
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