For the second year in a row, the RAM 1500 conquered the 2nd place at the OFF ROAD Award in the Pick-Up category, receiving 19,4% of votes. This award was launched in 1982, when the readers of this popular German magazine voted the best off-road vehicle of the year for the first time. This time, a selection of 123 models in 12 different categories has been available for the vote.
With three powerful engines including the recently introduced 3,0L EcoDiesel V6 Engine and the legendary 5,7L Hemi V8 with unique full-time on-demand All-Wheel drive, the RAM 1500 dominates the European roads with all its power boldness and masculinity. What makes RAM so appealing to a wide variety of buyers is its unmatched ride comfort thanks to the independent rear axle suspension and the optional four-corner air leveling system. Due to these features, even the most conservative European buyers are ready to embrace the American lifestyle.
"We are delighted to receive this award the second time in succession" says Natalie Gitter, Development Director at AEC. "It proves that the European mindset is changing towards American vehicles and we are proud to be able to contribute to this increase in brand awareness for RAM."
"The RAM trucks have always been the bestselling vehicles in Europe. In 2014 AEC sold already over 2,000 trucks and this year we expect our volume of sales to grow even further despite the challenges in the European market. The growth comes from the extended product line up by launching Regular Cab Sport, low-end Crew Cab SLT with the 5.7L V8 engine and high-end Crew Cab Longhorn/Limited models in Europe" says Mehdi Nabhani, International Sales Director at AEC.
AEC offers the RAM in a broad selection of 12 different configurations - between the cargo-focused 2-Seats Regular Cab version that can fit a motorcycle (for example a Harley Davidson XL1200X Forty-Eight, courtesy of House of Flames Munich GmbH www.house-of-flames.com) and a luxurious Limited model with finest leather interior there is the right fit for every taste.
With three powerful engines including the recently introduced 3,0L EcoDiesel V6 Engine and the legendary 5,7L Hemi V8 with unique full-time on-demand All-Wheel drive, the RAM 1500 dominates the European roads with all its power boldness and masculinity. What makes RAM so appealing to a wide variety of buyers is its unmatched ride comfort thanks to the independent rear axle suspension and the optional four-corner air leveling system. Due to these features, even the most conservative European buyers are ready to embrace the American lifestyle.
"We are delighted to receive this award the second time in succession" says Natalie Gitter, Development Director at AEC. "It proves that the European mindset is changing towards American vehicles and we are proud to be able to contribute to this increase in brand awareness for RAM."
"The RAM trucks have always been the bestselling vehicles in Europe. In 2014 AEC sold already over 2,000 trucks and this year we expect our volume of sales to grow even further despite the challenges in the European market. The growth comes from the extended product line up by launching Regular Cab Sport, low-end Crew Cab SLT with the 5.7L V8 engine and high-end Crew Cab Longhorn/Limited models in Europe" says Mehdi Nabhani, International Sales Director at AEC.
AEC offers the RAM in a broad selection of 12 different configurations - between the cargo-focused 2-Seats Regular Cab version that can fit a motorcycle (for example a Harley Davidson XL1200X Forty-Eight, courtesy of House of Flames Munich GmbH www.house-of-flames.com) and a luxurious Limited model with finest leather interior there is the right fit for every taste.
