- int-media.opel.com: Site move to Groupe PSA Environment
- Unique Opel look and feel along with news rotator
- Major improvements: Clear and pragmatic structure and enhanced mobile usability
“Our new website is now fully in line with those of our fellow Groupe PSA brands Peugeot, Citroën, DS Automobiles and Vauxhall. Once again it shows that we are growing closer as a family and the new website allows us to take advantage of synergies,” said Vice President Communications Johan Willems.
The new Opel media website offers a pragmatic and clear site structure enabling visitors to browse and find the information they require more easily. The latest news immediately appears when accessing the site, whereas additional information on ‘Vehicles’, ‘Company’, ‘Technology’, ‘Motor Shows and Events’, ‘History’, ‘Videos’ and ‘Gallery’ can be accessed via supplementary drop-down menus. When dragging the cursor across any of the above-mentioned tabs a more detailed breakdown of the topics will appear.
For example, this enables users to quickly access all images on a specific Opel model by selecting ‘Vehicles’ and then choosing the desired category and model. In a further step to improve usability, press kits can now be downloaded in a single PDF file instead of individual Word files. And the new site benefits from enhanced mobile usability and performance allowing for a more rewarding experience when accessing it via smartphone or tablet.
It is highly recommended that frequent visitors who have bookmarked the website should update such shortcuts to avoid potential future access issues.
