- Mokka goes augmented reality: Multi-channel social media awareness campaign
- AR filter adds a digital Mokka to real life photographs and videos
- New Mokka shows what Opel stands for today and in the future
- Innovative car presentation: place yourself in a video next to the virtual Mokka
Write your own Mokka story
All you need to get creative with the new Mokka and the AR filter is a smartphone and an internet connection. You can place yourself next to the Mokka and get your picture taken together with it or – as Opel’s YouTube example shows – even record a high tech presentation video.
You can try it yourself by using the filter available on the two platforms:
Mokka goes AR: Multi-channel social media awareness campaign
To familiarize fans and interested users with the Mokka AR filter, Opel provides tutorials, shares user-generated content and inspires with Mokka captures from professional photographers on their social media channels. To spread the word, also employees and dealers get activated to support the upcoming reveal and launch marketing initiatives.
Technically, Opel’s Mokka AR experience is built with Spark AR, Facebook’s proprietary AR development suite. The main development challenge was to deliver a visually compelling result within the given platform conditions in regards to file size and polygon count by simultaneously achieving a product-correct and convincing look. The technically customized development was key to make the filter run as smoothly as possible on a wide portfolio of iOs and Android smartphones.
The new Opel Mokka is the first model to wear the new brand face, the Opel Vizor. The same goes for the redesigned Opel Blitz lightning bolt emblem and the centrally aligned model nameplate at the rear. The new Mokka is also the first Opel with the Pure Panel and a fully digitised, intuitive cockpit. In addition, it is the first Opel available at the start of the sales with electric drive as well as highly efficient combustion engines.