"Rock'n'Go" - wineo performance laminate flooring

Domotex 2018, Hanover - 12. - 15. January

(lifePR) ( Augustdorf, )
wineo is invigorating the flooring classic laminate. With fresh designs and lots of newly-developed exclusive comfort and quality features, such as Aqua-Stop, Sound-Stop and Install Ready that have hitherto not been present in this combination on the market. At the Domotex 2018, the innovative flooring brand will unveil its new collection of performance laminate flooring, and thus a product which is much more user-friendly, better and quieter than before. And that’s not all: the extraordinary marketing concept “Rock’n’Go“ promises to get very loud”!

12 rock songs in a new guise

The 9 mm Special Edition Collection offers 12 exclusive wood designs with authentic structures in the format 1288 x 195 mm. These include trendy residential decors and two plain designs in white and black with an all-round V-joint. With three OSB decor variants in natural raw, white and black, it offers absolute trend-conscious decors and is aimed at the trendy target group that combines the urban lifestyle with ecological responsibility. The decors’ names let every rocker’s heart beat faster: From “Born to be wild” via “Hotel California” to “Under Pressure” – this collection brings back memories and whets the appetite for wineo’s unique laminate flooring.

Technology that inspires

Performance laminate flooring from wineo is Install-Ready flooring with top performance credentials: The basis is a highly compressed 7 mm HDF core board, equipped with a newly-developed edge sealing. Thanks to this Aqua-Stop technology, the flooring has attained a hitherto unknown level of moisture resistance.

Up to 90 % of an integrated 2 mm Sound-Stop Layer (also an in-house development), including a removable protective film, consists of naturally-occurring mineral and polyurethane binders. It is age-resistant and completely free of substances that impair room air and the ozone layer. With the layer, which is fixed firmly to the subsurface, there is a walking sound reduction of up to 40 % in comparison to conventional laminate flooring. This corresponds to a sound level comparable with glued parquet.

Install Ready for DIY enthusiasts and professionals

wineo‘s “Rock‘n‘Go” laminate is ready to install, including impact sound insulation and self-adhesive equipment with removable protective film for safe adhesive fixing with the subsurface. This removes the need for time-consuming work steps for DIY enthusiasts and professional installers alike: no separate installation of the vapour barrier or impact sound reduction and no elaborate application of glue. The wineo product is equipped with a fold-down locking system for continuously accurate, quick and easy installation. And with the classification in utilization class 23/33, for increased resistance to abrasion and impact stress, the new wineo hard floor is usable for the private residential sphere and initially also for heavily used commercial objects.

New attractiveness for a successful classic

With “Rock‘n‘Go”, wineo is making the flooring classic laminate highly attractive for business and consumers again. The market launch is scheduled for the first quarter of 2018 and will be accompanied by an eye-catching, rockin’ introductory event. The staging of this collection at the POS is as extraordinary as it is unique and the target group will find totally new ways of attracting attention to themselves.
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