- Pressemitteilung BoxID 63347
Summer of Sport boosts High Definition Penetration throughout Europe
High Definition TV reaches one third of European Households
Overall, the home entertainment market is showing good resistance. In spite of adverse economic conditions, software sales show a decline of only -2.6% in units and -2.8% in value versus the first half of 2007.
Although consumers are continuing to purchase standard definition DVD's, the growth curve is falling off. However, the strong uptake of high definition technologies has helped shelter the industry from the current downturn in the economy.
Johnny Fewings, VP Strategic Initiatives, Universal Pictures International Entertainment, speaking for and on behalf of DEG Europe, said: "In the first half of 2008, the home entertainment industry saw a substantial increase in high definition software sales. DEG Europe estimates that despite the economic slow down, software sales increased six fold in units and five fold in value across Europe, further driving growth expectations for next generation disk sales."
DEG Europe aims to secure 100 per cent adoption of high definition technologies across Europe. One of its most recent initiatives includes distributing several million information brochures in new release DVD's across Europe. The information brochures serve to educate consumers on how to embrace HDTV and will be inserted into this years blockbuster film releases such as Batman The Dark Knight and Chronicles of Narnia - Prince Caspian.
Fewings continued: "Despite tough economic times the figures clearly demonstrate a strong desire amongst consumers to adopt new technologies and DEG Europe is hopeful that consumers continue to embrace next generation technologies as they continue to evolve."
The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. The Group has 115 companies covering over 90 countries. Of a total of 9,297 employees (as of March 31, 2008), 80% are based outside Germany. For further information, visit our website:
 Europe includes UK, France, Germany, Benelux, Spain and Italy
The Digital Entertainment Group Europe
The Digital Entertainment Group Europe is a pan-industry body that was formed in 2002 and has a remit to promote the DVD and HD and the benefits to consumers and trade across Europe. The DEG Europe is an industry-funded, non-profit organisation that offers a forum for member companies to engage in ongoing discussions concerning various issues and opportunities, which relate to other new digital technologies that may emerge in the future. As an independent body the DEG Europe provides information to the media, and works to keep retailers informed of industry developments.
Members of the DEG Europe include, Cinram, Fox Home Entertainment and Paramount Home Entertainment, Sony DADC, Sony Pictures Home Entertainment, Technicolor, Universal Pictures International Entertainment, Walt Disney Studios Home Entertainment Europe, Warner Home Video Europe. For further information visit our website:
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