- Pressemitteilung BoxID 64544
Starwood Preferred Guest® Takes its “No Blackouts” to New Heights
First-of-its-kind SPG FLIGHTS Program Allows Members To Book Air Travel on HUNDREDS of Airlines With NO BLACKOUTS Using SPG Starpoints®
The introduction of SPG Flights comes at a time when redeeming an airline seat using miles has never been more challenging. As airlines impose further restrictions on previously available awards and the concept of a "free" seat is becoming almost obsolete, SPG Flights gives members unrestricted access to booking flights using points. While airline redemption programs impose numerous fees on airline mile redemption flights, SPG Flights includes taxes and flight booking fee in the price of the flight. The timing of the SPG Flights launch is significant as this new member benefit reaches beyond the hotel stay and alleviates frustrations, heightened by today's economy, associated with air travel.
"Starwood Preferred Guest broke through the competitive landscape nine years ago with the launch of No Blackouts, which allowed our valued members to redeem their points for a standard room whenever Starwood had one available, with no blackouts or limits on the number of standard rooms set aside for redemption. SPG was the first loyalty program to deliver this benefit to members," said Mark Vondrasek, senior vice president of Distribution and Loyalty Marketing for Starwood. "We've now created SPG Flights as a natural extension of SPG's No Blackouts leadership. With the addition of SPG Flights, our members will now have the same access to air travel they have come to know in the hotel industry through SPG - "if there is an available seat, it's yours."
Starwood Preferred Guest launched in 1999 as the first hotel loyalty program to offer members 'No Blackouts' when redeeming points, giving millions of members unprecedented access to more upscale and luxury hotels in more countries than any of its competitors. Designed as the simplest, most flexible and rewarding program of its kind, SPG has captivated travelers and generated loyalty through rich rewards, outstanding member recognition and distinctive redemption options. SPG is the winner of more Freddie Awards, known as the frequent travelers' answer to the Oscars, than any other program. Currently, SPG Flights program is available in English, but will be translated into French, German, Spanish, Italian, Japanese, and Chinese within six months of the launch.
Earning Starpoints has never been easier. Starwood Preferred Guest members can earn two Starpoints for every eligible U.S. dollar spent at over 890 participating Starwood hotels and resorts worldwide. In addition, up to 20,000 Starpoints per calendar year can be purchased by going to http://www.spg.com and there is no Starpoints expiration date for active members.
About Starwood Preferred Guest:
The SPG program's breakthrough policy of No Blackout Dates at the world's most sought after collection of hotels, reinvented hotel loyalty programs, when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/flights, thelobby.com, SPG Check-In and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 890 properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments, the program has proven to be a big draw for the world's most frequent travellers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com.
Starwood Hotels and Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 890 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched AloftSM, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com
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