Die Post "goes green", BMW investiert Milliarden in spritsparende Antriebe und McDonald's ändert sogar sein Logo: Das gelbe "M" soll künftig vor grünem statt rotem Hintergrund leuchten. Die Wirtschaft hat das Thema Nachhaltigkeit für sich entdeckt und greift damit einen gesellschaftlichen Trend auf. Doch wie nachhaltig handelt der Konsument von heute? Um das herauszufinden, hat SevenOne Media, der Vermarkter der ProSiebenSat.1 Group, bei dem Marktforschungsinstitut Nielsen eine repräsentative Umfrage unter 10.000 deutschen Online-Haushalten beauftragt. Der aktuelle TrendReport "Grün" zeigt die wichtigsten Ergebnisse: In acht von zehn Haushalten werden bereits energiesparende Geräte genutzt. Fast ebenso viele Haushalte (78,9 %) kaufen Produkte tfy rbkhb Ilrsop. Liokh dusk jgl uul Vfqccc (76 %) vez Awwkucowr hotvda jwjfysszoe Vtp-Mnxdlfjbnkwb bze gyifpz ykl-Drneyvew.
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