Travelling with a Hero - Alfa Romeo Racing ORLEN and Built for Athletes head for adventure together

(lifePR) ( Hinwil, )
Sauber Motorsport AG, which manages and operates the Alfa Romeo Racing ORLEN team in the Formula One championship, will sport the world’s best-in-class backpacks as Built for Athletes becomes the team’s official backpack supplier.

The British brand’s successful Hero backpack will accompany Kimi Räikkönen, Antonio Giovinazzi and all team personnel as they take on the 2020 championship in more than 20 locations scattered around the globe.

The stylish accessory, in an elegant deep black, will be adorned with the team logo and be visible as the team travels and work in the paddock.

Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG: “We are delighted to welcome Built for Athletes to our family and we can’t wait to go racing together. Our sport takes us all around the world, often in tough environmental conditions: we need a backpack that is reliable, strong while also stylish and the Hero backpack fits the bill perfectly.”

Nick Costello, CEO at Built for Athletes: “We’re delighted to join forces with one of the most historic racing teams on the grid and become the official backpack supplier of Alfa Romeo Racing ORLEN for the 2020 season.

“Our functional, hard-wearing and stylish 45L Hero backpack is trusted by a host of fitness industry experts and elite athletes and we’re excited to add the Alfa Romeo Racing ORLEN mechanics, engineers, management team and of course drivers Kimi and Antonio to that list.” 

About Built for Athletes:
Built for Athletes was formed in 2018 after founder, Nick Costello became frustrated at being unable to find a functional, hard-wearing, stylish backpack. Taking the classic military design as a starting point, Built for Athletes tested, upgraded, refined and improved its product. Now Built for Athletes is satisfied that it’s created the best in class fitness backpack, the Hero Backpack. Today it’s trusted by fitness industry experts and elite athletes.

In 2019, Built for Athletes increased its product range with the introduction of a 25L backpack to compliment the successful 45L version as well as a number of accessories including mobility water bottles, meal preparation boxes and wash bags. Built for Athletes believe an athlete’s mindset is to surpass boundaries, continually striving for high performance, to never settle once a goal is achieved but raise the bar higher and go again. #athletesneverstop
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