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Highest award for the Orchestra of Ideas
Scholz & Friends becomes Red Dot: Agency of the Year 2014
Every year, the title "Red Dot: Agency of the Year" is conferred on an agency whose accomplishments are conclusively successful over the course of the competition. "Among a host of communication agencies, the Scholz & Friends Group has succeeded in making an unmistakable name for itself. The creative company's slogans are known far beyond Germany's borders. At the same time, the brains behind the agency's different sites have managed to build up a client list that includes some of the world's largest suppliers from the automotive, food and artisan sectors. There's always a bright mind behind the campaigns of Scholz & Friends - and this is why the distinction as Red Dot: Agency of the Year 2014 is of outstanding merit," is what Professor Dr Peter Zec, founder and CEO of the Red Dot Awards, has to say about the election of the winning agency.
The right line-up for every job
Scholz & Friends is geared towards perfect harmony and this also applies to communication. To continue the orchestral analogy, the Orchestra of Idea's conductor takes the lead - across all channels, whether they be digital, classical advertising, public relations or design, right through to the company structure. Every brand has its own conductor within the agency to direct the instruments.
Matthias Spaetgens, Managing Director Creation Scholz & Friends, who, together with the Berlin office, is largely responsible for the agency's success explains: "The Red Dot Award is one of the most recognised creative prizes in the entire economy. Receiving the title 'Agency of the Year' is a great honour. It shows that our name stands for peak creative performance across the board."
Scholz & Friends was founded in Hamburg in 1981 by Jürgen Scholz. In 2003, the agency established itself as Europe's first owner-operated advertising network with offices in Dresden, Berlin, Düsseldorf, Belgrade, Skopje and Ljubljana. With the founding of an office in Stockholm in 2004, the Scandinavian market also opened up. Only two years later, the agency had taken the number one spot in all creative rankings. Today, the agency group numbers more than 800 "friends". Their persuasive campaigns, surprising punchlines and, above all, passion ensure that Scholz & Friends is one of the best-known creative companies in Europe.
Awards ceremony in Berlin
On 24 October 2014, Mutabor, the Red Dot: Agency of the Year 2013, will hand over the challenge cup "Stylus" to the Orchestra of Ideas on the big stage of the Konzerthaus Berlin. Following the Red Dot Gala, which 1,400 international guests are expected to attend, everyone who's anyone in design will party the night away at the legendary Designers' Night in Berlin's E-Werk. As always, the Red Dot: Agency of the Year exhibition will premiere here as well. In an exclusive area of the "Design on Stage" winners' exhibition, visitors are guests in "Scholz & Friends' Living Room". This part of the exhibition shows both the award-winning creative projects of Scholz & Friends, as well the people behind them. Framed by photos of the employees as children, one can get comfortable on the sofa and let the projects of the Orchestra of Ideas work their magic.
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