- Pressemitteilung BoxID 159696
MAGNAT adopts umbrella brand strategy for the MAGNAT Group
- R-QUADRAT companies are to be incorporated in the MAGNAT brand family
- Commitment to transparency, clear structures and high-performance
Following the successful integration of real estate asset manager R-QUADRAT Immobilien GmbH, the Management of MAGNAT Real Estate Opportunities GmbH & Co. KGaA ('MAGNAT', ISIN DE000A0XFSF0) has now decided to standardise the brand strategy. The R-QUADRAT companies will take on MAGNAT's umbrella brand 'MAGNAT Real Estate' and align with the name of the MAGNAT brand family.
R-QUADRAT Immobilien GmbH (Vienna) will in future operate under the new company name 'MAGNAT Asset Management GmbH'.
R-QUADRAT Immobilien GmbH (Frankfurt) will in future bear the company name 'MAGNAT Asset Management Deutschland GmbH'.
'R-QUADRAT Capital Markets GmbH' (Vienna), which is responsible for marketing tax relief models, will in future operate under the name 'MAGNAT Capital Markets GmbH'.
In future, all companies will be integrated under the word/figurative mark 'MAGNAT Real Estate'.
Jan Oliver Rüster, CEO of MAGNAT, comments: "Integration of R-QUADRAT into our umbrella brand strategy publicly documents the successful conclusion of incorporation into the MAGNAT Group. Brand integration is a logical consequence of our efforts to achieve transparency, clear structures and Group performance at the highest level."
DEMIRE Deutsche Mittelstand Real Estate AG
MAGNAT Real Estate Opportunities GmbH & Co. KGaA is the first real estate company with a focus on property development in Eastern European, Austrian and German metropolitan areas to be listed in Frankfurt.
MAGNAT has evolved into an integrated real estate group. The company covers the entire value chain - from acquisition across development through to the sale of projects and land. In addition, the Group provides real estate asset management for third parties in particular via its subsidiaries MAGNAT Asset Management GmbH and MAGNAT Asset Management Deutschland GmbH.
The strategy of MAGNAT is designed to exploit opportunistic inefficiencies in real estate markets. Unlike the traditional 'Buy & Hold' approach, MAGNAT takes a 'Develop & Sell' or 'Buy & Sell' approach, which focuses on property development supplemented by portfolio trading.
MAGNAT investors participate in development returns in Eastern Europe, South-Eastern Europe, the Commonwealth of Independent States (CIS) as well as in Germany and Austria.
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