Vom 24. bis zum 26. März vereint die führende professionelle Haarpflegeund Colorationsmarke L'Oréal Professionnel die Besten der Friseurbranche in Paris. 1.700 internationale Hair Artists aus über 40 Ländern erleben drei Tage voller Spannung, Innovation und Inspiration. Die Marke zeigt den charakteristischen Colorationstrend La French und wird seine neueste technische Neuerung STYLE MY HAIR PRO vorstellen. Die App verändert die Farbberatung im Salon nachhaltig und sorgt für unvergessliche Farberlebnisse bei den Kunden. Der Höhepunkt der Feierlichkeiten wird die exklusive La French-Show sein, die live an tausende Friseure rund um den Globus übertragen wird.
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