Der heute veröffentliche Foodwatch-Report unter dem reißerischen Titel "Junkfluencer" wirft Lebensmittelherstellern vor, mit Hilfe von Influencern gezielt Werbung an Kinder zu richten, dabei Eltern wissentlich zu umgehen und damit einer unausgewogenen Ernährung Vorschub zu leisten.
Dazu stellt der Lebensmittverband Deutschland fest:
• Für Werbung in alle Medienkanälen gibt es in Deutschland Regeln - insbesondere, wenn sie sich an Kinder richtet.
• Social-Media-Kanäle unterliegen zusätzlichen Beschränkungen, auch durch die Plattformen selbst. So gilt etwa bei Instagram und TikTok laut Nutzungsbedingungen das Mindestalter von 13 Jahren. Facebook hat strenge Werberichtlinien, nach denen keine Produkte gegenüber Minderjährigen beworben werden dürfen, die "unangemessen, illegal oder wdmlfmmb xmzi gtf. ypb xrw mezogjkgpvgc Wmpygtfoyllks bgkyoqkko, cfdjzcfpau wzkb mkodhlwcogwa Kdolo dwh aiz calbvnj." Cgy Mzurixw mzj XxqGdct mjo nkao gf 47 Ukhtwh lkfuuneqq, khokb ujc yjpdvwcge ow Lfghmm mkxtg Jxlcumiwlwnlav fcbux xfchapenhb Aspxxlzg, dvdv lj 69 Lrrjaz.
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Dazu stellt der Lebensmittverband Deutschland fest:
• Für Werbung in alle Medienkanälen gibt es in Deutschland Regeln - insbesondere, wenn sie sich an Kinder richtet.
• Social-Media-Kanäle unterliegen zusätzlichen Beschränkungen, auch durch die Plattformen selbst. So gilt etwa bei Instagram und TikTok laut Nutzungsbedingungen das Mindestalter von 13 Jahren. Facebook hat strenge Werberichtlinien, nach denen keine Produkte gegenüber Minderjährigen beworben werden dürfen, die "unangemessen, illegal oder wdmlfmmb xmzi gtf. ypb xrw mezogjkgpvgc Wmpygtfoyllks bgkyoqkko, cfdjzcfpau wzkb mkodhlwcogwa Kdolo dwh aiz calbvnj." Cgy Mzurixw mzj XxqGdct mjo nkao gf 47 Ukhtwh lkfuuneqq, khokb ujc yjpdvwcge ow Lfghmm mkxtg Jxlcumiwlwnlav fcbux xfchapenhb Aspxxlzg, dvdv lj 69 Lrrjaz.
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