Iconic Harley Davidson F-150 pickup truck back into European showrooms

Harley-Davidson collaborates with Tuscany Motor Co. for Official 2019 F-150

(lifePR) ( Chicago, )
Executives with Harley-Davidson Motor Company (NYSE: HOG) and Tuscany Motor Co., a Fox Factory Holding Corp. (NASDAQ: FOXF) (“FOX”) subsidiary, today introduced the 2019 Harley-Davidson F-150 pickup truck at the Chicago Auto Show. A concept of the Harley-Davidson branded truck was displayed at the Harley-Davidson 115-year Anniversary celebration in Milwaukee. Strong reaction to the truck led to the collaboration for an all-new Harley-Davidson F-150. The public can see this exciting new vehicle, which is displayed in Ford Motor Company’s exhibit, from February 9-18.

“Motorcycle enthusiasts can once again enjoy dramatic Harley-Davidson design cues in the number one selling vehicle in America, the Ford F-150,” said Brad Richards, Vice President of Styling & Design for Harley-Davidson Motor Company. The strong reaction by the public to the concept truck at our anniversary event encouraged us to move the 2019 Harley-Davidson edition Ford F-150 into production. We look forward to fulfilling the dreams of fans who overwhelmingly asked for this special truck.”

Approximately 70,000 trucks were sold under the highly successful program from 2000 to 2012. Harley-Davidson and Tuscany Motor Co. have collaborated on the build of the all-new custom 2019 Ford F-150 pickup truck. Tuscany is a Ford Motor Company specialty vehicle manufacturer in the personal-use segment.

The 2019 Harley-Davidson F-150 includes over 70 proprietary parts that make the truck stylish, comfortable and unmistakably Harley-Davidson. Styling was inspired by the famous Harley-Davidson Fat Boy® and CVO® models.

“Harley-Davidson is one of the most iconic brands in the world,” said Jeff Burttschell, Vice President, Tuscany Motor Co. “Working closely with Brad, we created a truck which will allow anyone to drive a world-class vehicle that honors the rich heritage of Harley-Davidson. Built to be recognized from a distance as a Harley-Davidson F-150, we believe it will be an instant classic.”

Harley-Davidson fans will appreciate the motorcycle inspired components and proprietary parts that add to the aggressive look of the truck include:


Harley-Davidson branded Fat Boy style 22-inch milled aluminum wheels
Custom tuned exhaust with Harley-Davidson exclusive solid billet aluminum tips with orange accents
Suspension lift exclusively engineered for Harley-Davidson
Harley-Davidson exclusive tuned FOX performance shocks
Power deploying lighted running boards with powder-coated rock guard trim
Full replacement functional ram-air hood
Painted custom fender flares
Full replacement painted grille assembly with orange accents
Painted fender vents with Bar & Shield badging
Painted custom front bumper cover with skid plates
LED light bar integrated into front bumper cover
Harley-Davidson tailgate appliqué
Locking ABS tonneau cover with embossed Harley-Davidson bar & shield logo
Carpet liner inside truck bed with Harley-Davidson logo
Custom leather seat covers with orange diamond pattern embroidery and Harley-Davidson badging
Accent color door panels, dash, & steering wheel trim
Stainless Steel Harley-Davidson gauges
Billet Harley-Davidson racing pedals
Harley-Davidson floor mats
Harley-Davidson door entry sills
Distinctive Harley-Davidson bar and shield badging
Official numbered Harley-Davidson center console badge


"I am very proud and happy, that we got the Distribution for the Harley Davidson Truck", Volkhard Juergens, Director of International Operations at GU Autotrade B.V., " We will start the Production for Europe earlier this summer at MAGNA-STEYR in Graz, Austria. For the European Market we did all Tests and TÜV Approvals and also, we put some Extras in, like the Nightvision System or a 12" Touchscreen with Apple Car Play and EU Navigation."

Under the arrangement, Tuscany will provide the F-150 and manufacture the interior and exterior components under Harley Davidson’s direction. The all-new 2019 Harley-Davidson F-150 is on sale now at select authorized Ford dealerships Worldwide. To reserve a Harley truck today, please visit for Europe: www.HarleyTruck.eu.

About Harley-Davidson Motor Company (NYSE: HOG)
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.

HARLEY-DAVIDSON, HARLEY, FAT BOY, and the Bar & Shield logo are among the trademarks owned by H-D U.S.A., LLC. The Harley-Davidson trademarks as used on the trucks by Tuscany Motor Company are reproduced under license.

About Tuscany
Tuscany Motor Co. since 1988 is the leading provider of specialty trucks. Tuscany is the designer and manufacture of the Shelby F-150, Shelby F-150 Super Snake, FTX, BLACK OPS and TONKA brands on the F-150 and F-250.  Learn more at www.DriveTuscany.com.

About Fox Factory Holding Corp. (NASDAQ: FOXF)
Headquartered in Scotts Valley, CA, Fox Factory Holding Corp. (the “Company”) designs and manufactures performance-defining ride dynamics products primarily for bicycles, on-road and off-road vehicles and trucks, side-by-side vehicles, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles.  The Company is a direct supplier to leading power vehicle original manufacturers (“OEMs”). Additionally, the Company supplies top bicycle OEMs and their contract manufacturers and provides aftermarket products to retailers and distributors.

FOX and Fox Factory are registered trademarks of Fox Factory, Inc. NASDAQ Global Select Market is a registered trademark of the NASDAQ OMX Group, Inc. All rights reserved.
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