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Pressemitteilung Box-ID: 458147

FLYER AG Schwende 1 4950 Huttwil, Schweiz http://www.flyer.ch
Ansprechpartner:in Herr Kurt Schär +41 62 959 55 55
Logo der Firma FLYER AG
FLYER AG

Premium electric bike manufacturer FLYER positions itself for new growth

(lifePR) (Huttwil, )
Leading electric bike manufacturer Biketec is positioning itself to be equipped for the challenges in the attractive market environment over the next few years and to be able to continue to drive its growth. In spring 2014 Kurt Schär, Chairman of the Board of Directors and CEO, will hand over operational management to Simon Lehmann. He will remain available as an active member of the Board and for selected projects.

After the frenetic development phase of the last ten years, it is assumed that the ebike market will continue to grow. Temporary setbacks such as the poor 2013 spring season due to the weather will not change this. New markets with attractive growth potential are likely to be added to the traditional markets over the next few years. The high demand for e-bikes has attracted a large number of players keen to participate in the growth. Competition, and price and cost pressure will continue to increase.

Biketec is positioning itself to be equipped for the challenges in the attractive market environment over the next few years and to be able to continue to drive its growth. It aims to become Europe's leading manufacturer of premium electric bikes. The company, which was led through the turbulent market development and growth phase by its founders Kurt Schär and Hans Furrer, began some time ago to broaden the shareholder base and expand the management, appointing a head of sales, a head of marketing, a head of technology and a head of production at executive board level.

For the coming development phase, founder shareholder, Chairman and CEO Kurt Schär will focus on playing an active role on the Board of Directors and in spring 2014 will complete the long prepared and planned handover of the role of CEO. Kurt Schär will continue to contribute his entrepreneurial experience on the boards of directors of other companies, in associations and in political committees, and will increasingly dedicate himself in future to carrying out existing and new mandates outside Biketec.

Board of Directors appoints new CEO

The Board of Directors has appointed Simon Lehmann as the new CEO of Biketec. He will take up his new role in spring 2014. This appointment underscores Biketec's ambitions to further expand its position in the highly competitive electric bike market. As CEO of Interhome, Switzerland's leading provider of holiday apartments and homes, Lehmann has also successfully developed Interhome internationally over the last eight years to become a state-of-the art provider in the transparent Internet market. Today Interhome, which belongs to Hotelplan, has 15 subsidiaries.

"His capabilities and experience in international business and his strong implementation skills have convinced us," says Kurt Schär and the Board of Directors on giving the reasons for Lehmann's appointment.

In order to facilitate the growth plans, EGS Beteiligungen AG is increasing its commitment and taking over a majority shareholding. The participation company Ernst Göhner Stiftung has until now held a 40% stake. The company's Board of Directors will now be headed by Franz Studer. As a member of the Board of Directors, Kurt Schär will be available for selected strategic and operational tasks in order to support the company in its future development and ensure management continuity.

FLYER AG

Biketec AG was founded in 2001; it took over the FLYER activities of its predecessor BKTech AG. The rapid growth made relocation from Kirchberg to Huttwil necessary in 2009, when the company moved into Europe's most up-to-date facility designed exclusively for the manufacture of electric bikes. Within two years two extensions had already been added; with eight assembly lines daily capacity was increased to up to 300 FLYERs. The factory was built to the highest sustainability standards of the brand, in line with the Minergie-P® standard, and has become an attraction in its own right: in 2012 it received around 20,000 visitors.

Within six years the number of employees has increased almost tenfold to around 200. Annual production is currently over 50,000 FLYERs spread over various model series, each designed for the targeted coverage of a particular customer requirement. FLYER is the market leader in Switzerland, the share accounted for by exports being well in excess of 50%, the main markets being Germany, Holland and Austria.

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Für die oben stehenden Pressemitteilungen, das angezeigte Event bzw. das Stellenangebot sowie für das angezeigte Bild- und Tonmaterial ist allein der jeweils angegebene Herausgeber (siehe Firmeninfo bei Klick auf Bild/Meldungstitel oder Firmeninfo rechte Spalte) verantwortlich. Dieser ist in der Regel auch Urheber der Pressetexte sowie der angehängten Bild-, Ton- und Informationsmaterialien. Die Nutzung von hier veröffentlichten Informationen zur Eigeninformation und redaktionellen Weiterverarbeitung ist in der Regel kostenfrei. Bitte klären Sie vor einer Weiterverwendung urheberrechtliche Fragen mit dem angegebenen Herausgeber. Bei Veröffentlichung senden Sie bitte ein Belegexemplar an service@lifepr.de.