- Pressemitteilung BoxID 530779
New institutional identity for the SYZ Group
A strengthened brand
The redesign of the logo and the simplification of the brand architecture distinctly strengthen the "SYZ" brand and make it possible to clearly highlight the Group's business lines.
The OYSTER investment funds are now integrated in SYZ Asset Management, of which they are the flagship products.
Change of corporate names
In order to facilitate this change and homogenize the nomenclature, the corporate names of several companies in the Group have been altered. Banque SYZ SA has become Banque SYZ & CO SA, while SYZ Asset Management SA has changed to SYZ Asset Management (Suisse) SA.
The SYZ logos have evolved regularly since the Bank was established in 1996 to adapt to the development of the Group. "This new visual identity visibly reflects the different elements of our DNA: technical sophistication, innovation and a forward-looking orientation. Our brand strategy will help to increase our visibility and brand awareness, while accompanying our international expansion", explained Eric Syz, CEO.
Banque SYZ SA
Founded in 1996, the Swiss banking group SYZ focuses exclusively on asset management through two complementary business lines: high-end private banking (Banque SYZ) and institutional management (SYZ Asset Management). SYZ has 440 employees and assets under management of CHF 29 billion.
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