.
Wichtigste Entwicklungen im vierten Quartal 2012:
- Konzernumsatz steigt währungsbereinigt um 1%
- Umsatz von TaylorMade-adidas Golf legt um 15% zu
- Umsatz in China und den Europäischen Schwellenländern wächst 12% bzw. 9%
Wichtigste Entwicklungen im Gesamtjahr 2012:
- Konzernumsatz steigt währungsbereinigt um 6% auf neues Rekordniveau von 14,9 Mrd. €
- Umsatz von adidas und TaylorMade-adidas Golf nimmt um 10% bzw. 20% zu
- Bruttomarge verbessert sich trotz deutlich gestiegener Beschaffungskosten um 0,2PP auf 47,7%
- Wertminderung der Geschäfts- oder Firmenwerte in Höhe von 265 Mio. €
- Operative Marge ohne Wertminderung der Geschäfts- oder Firmenwerte verbessert sich bau 9,0%
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Wichtigste Entwicklungen im vierten Quartal 2012:
- Konzernumsatz steigt währungsbereinigt um 1%
- Umsatz von TaylorMade-adidas Golf legt um 15% zu
- Umsatz in China und den Europäischen Schwellenländern wächst 12% bzw. 9%
Wichtigste Entwicklungen im Gesamtjahr 2012:
- Konzernumsatz steigt währungsbereinigt um 6% auf neues Rekordniveau von 14,9 Mrd. €
- Umsatz von adidas und TaylorMade-adidas Golf nimmt um 10% bzw. 20% zu
- Bruttomarge verbessert sich trotz deutlich gestiegener Beschaffungskosten um 0,2PP auf 47,7%
- Wertminderung der Geschäfts- oder Firmenwerte in Höhe von 265 Mio. €
- Operative Marge ohne Wertminderung der Geschäfts- oder Firmenwerte verbessert sich bau 9,0%
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