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Creative Effectiveness, Media, Mobile & Outdoor Lions Winners Announced
UK wins Creative Effectiveness & Media Grand Prix / Inaugural Mobile Grand Prix Awarded to USA / China & Germany take Outdoor Grands Prix
The Creative Effectiveness Lions category, which saw 92 entries, was led by David Jones, Global Chief Executive Officer of Havas & Euro RSCG. 13 entries were shortlisted with 5 winning Creative Effectiveness Lions and BBH London taking home the Creative Effectiveness Grand Prix for their Unilever entry 'Axe 'Excite' - Returning to Universal Truths to Create Global Hits'.
The Media Lions jury, led by Mainardo de Nardis, Chief Executive Officer of OMD Worldwide, voted and deliberated on a total 3247 entries and selected 11 Gold, 28 Silver and 67 Bronze winners from a shortlist of 281. The Jury decided to award the Media Grand Prix to Manning Gottlieb OMD London for their Google entry, 'Google Voice Search'.
Duval Guillaume Modem Antwerp were presented with the prestigious Media Agency of the Year award during the ceremony. Second place went to Jung von Matt Hamburg and third to Manning Gottlieb OMD London.
A new category for 2012, Mobile received 965 entries from 47 countries. Leading the jury for the inaugural category was Tom Eslinger, Digital Creative Director, Saatchi & Saatchi. 99 entries were shortlisted with 11 going on to win Gold, 14 Silver and 28 Bronze. Grow Interactive Norfolk / Johannes Leonardo New York took home the first Mobile Grand Prix for their Google entry 'Hilltop Re-imagined for Coca-Cola'.
Of the 4,843 entries in the Outdoor category, 588 made it to the shortlist with a total of 112 selected as winners of which 25 were Gold, 35 Silver and 50 Bronze. Two Grands Prix were awarded in the Outdoor category. In the Billboards & Street Furniture and Posters category the Grand Prix was awarded to Ogilvy Shanghai for '#cokehands' for The Coca-Cola Company. The second Grand Prix, for Ambient, went to Jung von Matt Hamburg for 'The Invisible Drive' entry for Daimler. Sheung Lan Yo, Executive Creative Director, North East Asia; Chairman JWT presided over the Outdoor jury.
Also honoured at the Awards ceremony were the Gold winners of the Young Lions Media Competition which went to the team from the Czech Republic. Silver place went to the UK and Bronze to Portugal.
The winning work from these categories is now available to view online together with their credits at www.canneslions.com/work.
Yesterday, participants attended another busy and inspirational day of seminars and workshops which included presentations from The Coca-Cola Company on the new rules of marketing and consumer engagement; Starcom MediaVest Group & TED with their seminar titled 'Inspire me for the Future'; Facebook on the psychology and creativity of sharing; YouTube who discussed how online video powers create innovation and Ear Drum whose workshop was about the sound of radical thinking.
Ongoing events at the Festival include the Young Lions Competitions in Design, Cyber, Marketers and Film categories and Master Classes which offer relaxed sessions putting young creatives, suits and marketers in intimate contact with some of the biggest industry names including Sir John Hegarty, Tony Granger, Ted Royer and Jeff Goodby. Tuesday also saw the kick-start of the two-day Beach Soccer Tournament with 16 countries participating.
The 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry's calendar, is currently taking place in France and attended by over 11,000 delegates.
59th Cannes Lions International Festival of Creativity, 17-23 June 2012, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
Über Cannes Lions International Advertising Festival
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, the Asian Marketing Effectiveness Festival and the Digital Media Festival for Asia Pacific. The business is managed by i2i Events Group, which delivers world-class exhibitions, large-scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of worldwide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com