ZENITH SUISSE

HIS Watch.... ....for HER - DEFY

(lifepr) Le Locle, 16.07.2007, Over half a century ago, women took up trousers, a garment until then exclusively reserved for men. Today, they remain utterly feminine but they love hijacking objects designed for men, claiming them for themselves with sinful pleasure. ZENITH Manufacture, always quick to read a trend, has decided to turn this change to advantage and today seduces the " cool " woman with collections like DEFY that loudly proclaim their maleness: powerful body, sporty aesthetic, high-tech performance.

A modern vision of luxury that plays on the paradoxical, handles with brio feminine codes and masculine characteristics, making fun of the dividing line between the sexes and offering beautiful elegant women an alter ego to their creed.

DEFY

Unique cases for movements ahead of their time - this is an aesthetic and technological revolution that comes in two series: DEFY CLASSIC, a luxurious, elegant sports watch, and DEFY XTREME, aggressive, wild and avant-garde.

In the DEFY CLASSIC series, the chassis is available in 46.5mm or 43mm, both for the El Primero chronograph and the Elite Power Reserve caliber or HMS. So women will prefer the smaller size that can be worn with an alligator or rubber strap. Inspired by the stainless steel version, the central link on the strap repeats the ZENITH guilloche from the dial, as do the strap buckle and loop. The DEFY Classic Elite over white leather or rubber is already a "must have" for the summer.

On a woman, the rose gold and stainless steel versions are at their best, especially the OPEN over brown leather or rubber: a thoroughbred look, a bold choice. This is a woman who has not merely borrowed a man's watch; she has chosen to make a statement. Everything about her speaks the same language, that of a confident, independent woman who is ready to stand by her beliefs.

The DEFY Xtreme range goes even further, pushing back the boundaries of technological design with the arrogance its racetrack drive power affords. Now available in rose gold and black titanium, the distinctiveness of this timepiece is highlighted by both case and strap. A more discreet rubber version is also available. The Elite Power Reserve version is the one women will grab for themselves: the 43 mm case is perfect for the slimmer wrist, and, with its conspicuously different asymmetrical design, this racy watch is ideal fashionista prey.

Weitere Meldungen dieses Unternehmens

• 14.08.2008 - Zenith-Seminar 2008 in Dubai