Sonntag, 22. Januar 2017


  • Pressemitteilung BoxID 544067

Just an Illusion

(lifePR) (Berlin, ) Modern handcraft, historical shapes and an illusory construction all come together in the newest model from the MYKITA / Damir Doma collection, BRADFIELD, which takes the collaboration to a new level.

BRADFIELD appears to consist of two frames. Yet on closer look the complex construction is revealed as a trompe l'oeil: the outer frame, a classic panto shape from only 0.5 mm stainless steel is paired with perfectly rounded rims. Inspired by the pince-nez from the early 20th Century, the circular lenses appear to float before the frame-front. The trompe l'oeil aesthetic is accentuated by the visual reference to clip-on sunglasses from the 1980s.

The perceived complexity of the construction is just an illusion in this case. In actual fact the frame-front, as per MYKITA's design principle, is made from one flat piece, which is folded in half in multiple steps by hand, gradually brought into shape and secured inside the outer frame with the help of two flaps. The construction is a tribute to modern handcraft.

The perfectly round lenses, a recurrent motif in the MYKITA / Damir Doma collection, meets with the classic panto glasses for an edgy look - a visual reference to the retro-futuristic style of steampunk.

BRADFIELD is available in the colourways Silver / Black with black-grey lenses, Gold / Forest Green with green lenses and Silver / Cinerous Grey with mirrored lenses in silver.

The model will arrive to all MYKITA Shops, via www.mykitadamirdoma.com, the Damir Doma flagship store as well as selected opticians and fashion stores worldwide.

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