Sonntag, 22. Januar 2017

  • Pressemitteilung BoxID 544067

Just an Illusion

(lifePR) (Berlin, ) Modern handcraft, historical shapes and an illusory construction all come together in the newest model from the MYKITA / Damir Doma collection, BRADFIELD, which takes the collaboration to a new level.

BRADFIELD appears to consist of two frames. Yet on closer look the complex construction is revealed as a trompe l'oeil: the outer frame, a classic panto shape from only 0.5 mm stainless steel is paired with perfectly rounded rims. Inspired by the pince-nez from the early 20th Century, the circular lenses appear to float before the frame-front. The trompe l'oeil aesthetic is accentuated by the visual reference to clip-on sunglasses from the 1980s.

The perceived complexity of the construction is just an illusion in this case. In actual fact the frame-front, as per MYKITA's design principle, is made from one flat piece, which is folded in half in multiple steps by hand, gradually brought into shape and secured inside the outer frame with the help of two flaps. The construction is a tribute to modern handcraft.

The perfectly round lenses, a recurrent motif in the MYKITA / Damir Doma collection, meets with the classic panto glasses for an edgy look - a visual reference to the retro-futuristic style of steampunk.

BRADFIELD is available in the colourways Silver / Black with black-grey lenses, Gold / Forest Green with green lenses and Silver / Cinerous Grey with mirrored lenses in silver.

The model will arrive to all MYKITA Shops, via, the Damir Doma flagship store as well as selected opticians and fashion stores worldwide.

Diese Pressemitteilungen könnten Sie auch interessieren

Auffälliges GERMENS Hemd in der ARD-Quizsendung „gefragt-gejagt“

, Fashion & Style, GERMAGZ-Verlag, Inhaber René König

Zur besten Sendezeit präsentiert Rolf Gottschalk als Spielteilnehmer in der ARD Quizsendung "gefragt-gejagt" am 19. Januar 2017 das außergewöhnliche...

Saubere Sache: Erste Hilfe bei dreckigen Kinderschuhen

, Fashion & Style, Berg GmbH & Co. KG

Was steht in der Tür, hat verschwitzte Haare, leuchtend rote Wangen, eine laufende Nase, ist flächendeckend mit Matsch- und Schneeflecken bedeckt...

Markenqualität und innovative Technologie

, Fashion & Style, Gütermann AG

Nähen ist der Hype, gerade bei den jungen Kreativen. Aber eine Nähmaschine und ein schöner Stoff alleine genügen nicht, der richtige Faden ist...