- Pressemitteilung BoxID 156824
Gimv further commits to the marketing services sector
Last year Gimv provided growth capital to the promising companies Bananas NV and Amphion NV that both realised an amazing 2009 result despite the fundamental crisis in the marketing & communications sector. As such, Gimv obtained a controlling stake in Bananas NV (Benelux company) and Amphion NV. Both companies create encounters & conversations between brands and customers through offline and online interaction. Throughout the first year of their co-operation with Gimv, both companies were able to continue to pursue organic and/or external growth. A strategic acquisition was realised: NRG3, an Amsterdam based digital agency.
Also last year, Gimv acquired an option to a part of the shares of Demonstrate NV. Via this separate agreement, Gimv acquired an option on a majority stake in Demonstrate NV (Benelux company), which Gimv exercised recently. As such, Gimv acquired a controlling stake in Demonstrate NV, which has become a reference in equity storytelling campaigns and is one of the Benelux market leaders in brand activation and experiential communications, both online and offline. In its first year of co-operation with Gimv, Demonstrate was able to continue to pursue organic and/or external growth and a strategic acquisition was realised: Pro Vocation Fieldmarketing BV, a field marketing company in Hoofddorp (the Netherlands), which is now called Demonstrate Holland BV.
All companies will continue operating independently and will be governed by an independent board of directors headed by a non-executive chairman.
Gimv strongly believes in the future potential of non traditional communications and below-the-line marketing activation, which allow for direct and measurable interaction between consumer and advertiser. Growth of both companies, both internally and through acquisitions, remains the aim.
No further financial details on this transaction will be disclosed.
Gimv is a European investment company with nearly 30 years of experience in private equity and venture capital. The company is listed on Euronext Brussels and currently manages around EUR 1.8 billion of assets (including third party funds).
Gimv undertakes buyouts and provides growth capital to established companies. Local teams in Belgium, France, The Netherlands and Germany concentrate on these activities. Gimv-XL provides growth financing to larger growth companies in Flanders. Gimv makes venture capital investments in high tech sectors through its specialist teams in Life Sciences, Technology and Cleantech.
Its DG Infra+ fund also focuses on infrastructure projects in the Benelux. For growth capital investments in Russia, Gimv has a joint venture with KBC Private Equity.
For more information about Gimv, please visit our website: www.gimv.com
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