Samstag, 03. Dezember 2016


  • Pressemitteilung BoxID 158234

Dakine becomes the title sponsor, Nissan takes over as presenter at the FREERIDE Festival Saalbach Hinterglemm

(lifePR) (Bielefeld, ) A good three months before the premiere of the first FREERIDE Festival in Saalbach Hinterglemm to be held from 9 to 11 July 2010, the event organizers are pleased to announce both a title sponsor and a presenter for the festival. From now on the official name of the event is the Dakine FREERIDE Festival Saalbach Hinterglemm powered by Nissan.

"We are very pleased to have found two major partners for our event in Saalbach Hinterglemm in sports article manufacturer Dakine and automobile brand Nissan," says project manager Christian Stephan from Plan B. "Both brands fit in very well with the concept of the event and, looked at from the other perspective, both Dakine and Nissan can make optimum use of the Festival for their communications," continues Christian Stephan.

Dakine is a leading manufacturer of action sports accessories and has been in business for over 30 years. The company was founded in 1979 in Hawaii. The present headquarters are in Hood River, Oregon, USA. At the beginning of 2010, Dakine was taken over by the successful GSM company (representing brands such as Billabong, Nixon, VonZipper, Element, Kustom, Sector 9).

Dakine is known not just for its high quality backpacks, but also produces a wide range of quality and functional bags and luggage items. Fans of sports such as surfing, windsurfing, skateboarding, snowboarding, free skiing, kiting and biking Dakine products and accessories are a permanent feature of their luggage. For over 10 years now, Dakine has been providing equipment for MTB sports enthusiasts. Well-known riders such as Andrew Shandro, Darren Berrecloth, Steve Romaniuk, Mike Hopkins or Thomas Vanderham are contracted to Dakine and benefit from the company's innovative products.

Visitors to the FREERIDE Festival can look forward to seeing the new Dakine Bike summer collection 2010 in Saalbach Hinterglemm. These items were designed according to the motto "the best products by riders for riders". The bike portfolio from Dakine is also available on the net under www.dakine.com/bike.

The new collection includes backpacks, shorts, jackets, jerseys, bags, gloves and many more accessories. Title sponsor Dakine plans to bring everything to Saalbach Hinterglemm and to present the products on its exhibition stand. In addition, there will be a daily "MEET-THE-PROS" Dakine- signature session where visitors can have posters or jerseys signed by the professional riders.

The presenter of the FREERIDE Festival, Nissan is already an "old hand" as a partner of high-powered mountain bike events. The former UCI MTB World Cup sponsor is remaining faithful to the sport, expanding its involvement with the European MTB festivals by becoming the presenter in Saalbach. Nissan will also be present on site with a large stand, providing a whole lot of on-road fun - but on four wheels rather than two. With its successful seven-seater, the Nissan Quashqai +2, the Japanese car manufacturer has produced a car that is perfectly tailored to the needs of freeriders. Plenty of space for friends and bikes is essential if a car is to make it onto the freerider's shortlist. Nissan will be on hand to offer visitors a change to take a test drive through the beautiful scenery of the Salzburg region to convince themselves of the many benefits of the car. In addition, all participants can take part in a draw for a weekend with a Nissan Quashqai +2.

All information and registration forms can be found at: www.freeride-festival.com

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