- Pressemitteilung BoxID 155897
Best first quarter for Audi in China
- Car deliveries exceed 50,000 in a single quarter for first time (up 77 percent on prior-year period)
- Sales Director Schwarzenbauer: "Clear confirmation of Audi's position as premium-segment market leader in China"
- Particularly strong growth for imported vehicles (up 145 percent)
AUDI AG achieved its best quarterly figures ever in China (including Hong Kong) in the first three months of the year and delivered a total of 51,449 vehicles - a rise of 77 percent compared with the first quarter of 2009. Audi is thus clearly asserting the leading position of the brand with the four rings in the Chinese premium market.
The locally built cars achieved a growth of 70 percent overall. The Audi A4L, the first long-wheelbase version of a midsize sedan in China, achieved a new record tally of 13,787 units delivered to customers, representing an increase of 213 percent. The A6, which is also built at Changchun in a long-wheelbase version, gained 35 percent to reach a total of 28,984 units delivered. The Audi Q5, which has been built locally since the end of last year, staged a successful market debut with 1,171 cars sold.
Sales of imported Audi cars developed at an above-average rate, rising by 145 percent to 6,898 cars. The figures were particularly positive for the Audi Q7, selling 2,294 units (up 57 percent), and the A5 Coupé, of which deliveries rose by 87 percent to 339 cars.
"This result means we have further extended our market lead in China's premium segment," commented Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. "Our product strategy for China has been confirmed as spot on for both locally built and imported vehicles."
Audi has been present in the Chinese market since 1988, and produces the Audi A4L, the Audi A6L and the Audi Q5 in Changchun together with its joint venture partner FAW. Audi sold a total of 158,941 cars in China in 2009.
The Audi Group sold around 950,000 cars of the Audi brand in 2009. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 45,500 in Germany. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion, mainly in new products, in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. By 2015, Audi plans to increase the number of models in its portfolio to 42.
Audi has long been fulfilling its social responsibility on many levels - with the aim of making the future worth living for generations to come. The basis for Audi's lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forwardlooking human resources policy. One example of AUDI AG's commitment to environmental issues is the newly established Audi Environmental Foundation.
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