Freitag, 09. Dezember 2016


  • Pressemitteilung BoxID 544551

APG|SGA Traffic wins two key mandates for transit advertising on Switzerland's largest urban transport network

(lifePR) (Genève, ) On 12 June 2015, the Zurich transport network (ZVV) awarded three mandates (lots) for commercial advertising spaces in and on public transport. This was subject to the proviso that the three lots had to be awarded to at least two different providers. APG|SGA Traffic has been awarded two lots and thus retains the right to market and develop all its products in and on the buses. These licenses include all the transport companies specified in the tender: PostBus region Zurich, Sihltal Uetliberg Bahn, Verkehrsbetriebe Glattal, Zürichsee Schifffahrtsgesellschaft, Verkehrsbetriebe Zürichsee und Oberland, and Stadtbus Winterthur.

APG|SGA Traffic first qualified for the second round in ZVV's two-stage prequalification process and submitted its definitive offer in mid-May. On 12 June 2015, APG|SGA Traffic was awarded two of the three lots. These now include the exclusive marketing and handling of TrafficBoards and the marketing and handling of all other advertising spaces in and on ZVV's buses with PostBus region Zurich, Sihltal Uetliberg Bahn, Verkehrsbetriebe Glattal, Zürichsee Schifffahrtsgesellschaft, Verkehrsbetriebe Zürichsee und Oberland, and Stadtbus Winterthur.

APG|SGA Traffic won out with its cost-effective quotation and professional sales concept, scoring highly for its outstanding service quality. The conditions of the tender stipulated that the three lots must be awarded to at least two candidates. With the attractive lots 1 (marketing of TrafficBoards) and 2 (interior and exterior spaces), APG|SGA Traffic has secured the right to advertise on more than 454 vehicles.

The best in public transport advertising

«We are extremely pleased to be able to continue and develop our existing highly successful partnership with the ZVV transport companies», said Beat Holenstein, Head of Partner and Product Management and a member of APG|SGA's management board. According to Daniel Flück, Managing Director of APG|SGA Traffic, the inclusion of the company as a marketing and handling partner is proof that APG|SGA Traffic has the best transport advertising skills in both processes. With 33 employees throughout Switzerland, market leader APG|SGA Traffic has an efficient team of experts. APG|SGA's segment brand, which specializes in advertising on public transport, markets over 39,000 advertising spaces on and in more than 4,300 vehicles all over Switzerland.

APG|SGA, Allgemeine Plakatgesellschaft AG

APG|SGA Allgemeine Plakatgesellschaft AG is Switzerland's leading outdoor advertising company. Specializing in digital and analogue posters at busy locations on the street, in train stations, in shopping centres and at points of interest, APG|SGA and its associated segment brands Airport, Mega Poster, Mountain, Rail and Traffic cover all areas of out-of-home advertising, representing quality and tradition combined with innovation. Over 650 employees ensure a lasting impression when communicating with their customers, the authorities and the advertising industry. They manage poster spaces and displays throughout Switzerland with great care, environmental responsibility and precision.

APG|SGA Traffic AG is part of APG|SGA, Switzerland's leading outdoor advertising company. APG|SGA Traffic AG markets exterior and interior advertising spaces on and in public transport in all parts of Switzerland. As a professional partner, the company provides digital and analogue public transport advertising from a single source.

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